Unity

Inspiring game developers to travel
Art Direction, Print, Experiential

The gaming market is oversaturated with recycled storylines. A lack of originality demotivates rising game developers from creating their visions.

Client  Unity Technologies
Solution  Fantasy travel campaign experience

01. Print

Travel with Unity. Who knows where you'll go?

02. G.D.C Takeover

To further promote the traveling experience, Unity will take over the biggest gaming convention in North America: Game Developers Conference. Guards dressed in alien attire direct visitors to the special VR spacecraft; spacecrafts will take passengers to a new world.

Creative Director: Ashley Aviles
Visual Designer: 
Lauren Steigerwald
Art Director:
Hira Ali
Visual Designer:
 Angela Diep

Role: concept, design, copy

Ashley Aviles