Unity Tech

Inspiring game developers to travel
Art Direction, Print, Experiential

The gaming market has become oversaturated with recycled storylines and tropes. The lack of originality demotivates up-and-coming game developers from creating their visions. Unity, a game developing software brings imaginations to life.

Client  Unity Technologies
Solution  Fantasy travel campaign experience

01. Print

Travel with Unity

02. Experiential

To further promote the traveling experience, Unity will take over the Game Developers Conference. Guards dressed in alien attire direct visitors to the special VR spacecraft; spacecrafts will take passengers to a new world.

Copywriter: Ashley Aviles
Lauren Steigerwald
Art director:
Hira Ali
 Angela Diep

My role: concept, copy

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ashley aviles
art director, designer & builder