UN Women

Guys who support gals are better
OOH, Digital

Guys are often alienated from the women's empowerment movement. They shouldn't be. We want to remind them that they belong in the gender equality conversation.

Solution  Most men have someone they can celebrate. They're better stans.
Solo Project

01. The Better Stans

They stand up with the women who shape their lives.

02. Sticker Pack & Filter

This social media pack was made for users to proudly show support for the women in their lives.

03. Reddit Special Trophy

This trophy will be awarded discreetly to users who demonstrate strong support for gender equality in their community.

Art Director: Ashley Aviles

My role: concept, art, copy

Art Direction & Design