The Public

This theater understands people
Integrated Campaign

The stories at The Public Theater come from the people. Productions like Hamilton saw their start right here before moving onto Broadway. So how do we inspire theatergoers to enjoy their visit?

Client  The Public Theater
Solution  Express how The Public serves you.

01. Print

The vibrant designs fuse old theater poster design with contemporary typographic language.

P. HUMANA and P.HUMANO are custom, hand-drawn typefaces by me.

02. AR Coasters

During intermission, pick up a set of these coasters and enjoy a drink in the lobby. Scan them to reveal uplifting quotes by theater influencers.

03. Social

Everyone has a fascinating story, so share them on social media with #LiveInTheMoment. All stories will be projected across the theater's properties around the city.

What I Learned

Articulating the immense impact that theater has on us was not straightforward. This labor of love underwent hours of writing, re-writing, and editing to reach this point.

Art Director: Ashley Aviles

Role: concept, design, copy, everything

Ashley Aviles