The Public Theater

Reminding people that theater understands you
Art Direction, Integrated Campaign

We believe that we're alone in our battles when in reality we aren't. The Public Theater recognizes the human condition by incorporating meaningful messages into every production. Your story is being heard and shared.

Client  The Public Theater
Solution  Express how The Public is here for you.

01. Print

The designs were inspired by old theater posters. Each typeface is hand drawn by me because humans are imperfect.

02. Coasters

During intermission enjoy a drink with these coasters. Scan them to reveal uplifting quotes by theater influencers.

02. Experiential

Share your stories on social media and see them appear across the theater's properties around the city.

Art Director: Ashley Aviles

My role: concept, design, copy

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ashley aviles
art director, designer & builder