The stories at The Public Theater come from the people. Productions like Hamilton saw their start right here before moving onto Broadway. So how do we inspire theatergoers to enjoy their visit?
Client The Public Theater
Solution Express how The Public serves you.
The vibrant designs fuse old theater poster design with contemporary typographic language.
P. HUMANA and P.HUMANO are custom, hand-drawn typefaces by me.
During intermission, pick up a set of these coasters and enjoy a drink in the lobby. Scan them to reveal uplifting quotes by theater influencers.
Everyone has a fascinating story, so share them on social media with #LiveInTheMoment. All stories will be projected across the theater's properties around the city.
Articulating the immense impact that theater has on us was not straightforward. This labor of love underwent hours of writing, re-writing, and editing to reach this point.
Art Director: Ashley Aviles
Role: concept, design, copy, everything