Philips

Shedding light on issues that matter
print, digital

The Earth is our home, yet many things are disappearing thanks to factors like climate change, deforestation, and the elimination of species.

Client  Philips LED Bulbs
Solution  Go dark to reveal the light
Recognition  Graphis - Honorable Mention

01. Print

All-black on purpose. Look closely...

The largest hub of light in New York will go dark for a major cause.

02. Times Square Blackout

Copywriter: Ashley Aviles
Art Director: 
Hira Ali

My role: concept, design, copy

Ashley Aviles