Menstruation is still taboo; these conversations are usually whispered. By not talking about periods we reinforce the idea that it should remain hushed.
Client McKinsey Design & The Case for Her
Solution Period app that uses voices to speak up about the period stigma.
To become comfortable saying "period" out loud, the device microphone is on, ready to record audio responses. Users select a menstruation category and take it from there.
Users that choose to contribute an anonymous response simply record their piece and share it to social media and/or the community section of the app.
Engaging in a live chat will pair users so they may discuss the prompt on screen.
The conversation is inevitable. The questions are hard to miss.