The Case for Her

Encouraging women to literally talk about their period
Art Direction, Digital Product Design

Menstruation is still taboo; these conversations are usually whispered. By not talking about periods we reinforce the idea that it should remain hushed.

Client  McKinsey Design & The Case for Her
Solution  Period app that uses voices to speak up about the period stigma.

App case study.

01. Q's and Statements

To become comfortable saying "period" out loud, the device microphone is on, ready to record audio responses. Users select a menstruation category and take it from there.

02. sharing responses

Users that choose to contribute an anonymous response simply record their piece and share it to social media and/or the community section of the app.

Engaging in a live chat will pair users so they may discuss the prompt on screen.

03. print ads

The conversation is inevitable. The questions are hard to miss.

Art Director: Ashley Aviles
Sarika Persaud

My role: concept, copy, visual branding

Ashley Aviles