Kinokuniya

Visual rebrand of an iconic bookstore
Branding, INTEGRATED CAMPAIGN

Books Kinokuniya is a Japanese bookstore which first opened its doors in 1929. Since then, they have branched out across the world, spreading culture and knowledge. However, it was time for a visual branding update. Full Project Book

Solution  Fresh visual rebrand & companion campaign
Team Project

01. Logo

02. Applications

03. Week of Kino

To celebrate the rebrand and 93rd Anniversary of KINOKUNIYA®, we planned a week-long summer festival in Bryant Park.

Art Director: Ashley Aviles
Brand Designer: 
Hira Ali
UX, UI:
Angela Diep

My role: brand research, strategy, design, campaign

Art Direction & Design