Behind The Mask

Instagram

In-person shopping has changed drastically this year. Masks create a distance so interactions feel transactional. We created a toolkit that small business owners can use to celebrate their employees.

Role: Art Direction / Design
Mentor + Creative Program Fall 2020

#BehindTheMask lives in-store and offline

In-store posters, stickers and more
Small Business social platforms

Small businesses share photos & short stories of their staff to create fun posters and materials

Additional in-store items include name tags & a sticker pack to place around

Small businesses can also give takeaways like postcards, bookmarks, and receipts

QR codes leads customers to small business' Instagram profiles where they can learn about the people that helped them out

Team

Art Directors: Ashley Aviles, Anika Grube
Designer: Noreen Joa
Copywriters: Rodney Bethea, Daniel Storrow

In collaboration with Google Creative Lab: Jesse Juriga, Tristan Smith, Josh Rosen

The North Face
Teen Vogue
UN Women
BBC
Merchant's House
Instagram
Ashley is an ✨Art Director✨