Behind The Mask
Instagram
2020 changed the way we look at people. As small businesses reopened, masks made it harder to connect. We created a toolkit that small business owners can use to celebrate their employees.
Role: Art Direction / Design
Recognition: The One Club
#BehindTheMask lives in-store and offline
In-store posters, stickers and more
Small Business social platforms
Small businesses share photos & short stories of their staff to create fun posters and materials
Additional in-store items include name tags & a sticker pack to place around
Small businesses can also give takeaways like postcards, bookmarks, and receipts
QR codes leads customers to small business' Instagram profiles where they can learn about the people that helped them out
Team
Art Directors: Ashley Aviles, Anika Grube
Designer: Noreen Joa
Copywriters: Rodney Bethea, Daniel Storrow
Created during the One Club Mentorship Program (Fall 2020)
In collaboration with Google Creative Lab: Jesse Juriga, Tristan Smith, Josh Rosen
