Slice of Life

IKEA

This back to school season, we showed college students how to create space for themselves at home, in a dorm, or off-campus with the brand's first ever Ghibli-inspired anime shorts.

Role: Concept, Art Direction, Anime fan
Press: Anime News Network, GameRant, Muse
A college student sitting at a desk in an anime style

At home...

Rita looks for an uninterrupted place to study, avoiding family if she can.

In a dorm...

Jed and Darren have to figure out how to organize their interests and big personalities.

Off-campus...

Luna the cat attempts to secure a nap spot.

Meet the characters

Looping GIF of 4 anime character designs
Looping GIF of 3 character designs
Still graphic of a Q&A

Search "IKEA Slice of Life" on GIPHY

Looping GIF of animated records filling a storage boxLooping GIF of an animated water can rocking back and forth
Looping GIF of an animated chair rolling back and forthLooping GIF of an animated shoe organizer popping under a black chair
Looping GIF of an animated blue bag rocking side to sideLooping GIF of an animated rolling cart
Looping GIF of a laptop screen turning on and off on deskLooping GIF of wall organizer rearranging itself
Looping GIF of anime catLooping GIF of an animated chair rolling back and forth
Looping GIF of rolling drawer movingLooping GIF of an animated lamp turning on and off on desk

Read the manga here

Manga book opened next to manga book closed
Anime still of person cookingAnime still of a pegboard with items arranged on it
Anime still of girl sitting at desk with catAnime still of a pillow fort in a colorful bedroom
Anime still of a student looking down on young sibling drawing
Team

Art Director: Ashley Aviles
Copywriter: Caleb York
Creative Directors: Fanny Josefsson, Sho Matsuzaki
Production: ClubCamping + Hornet
Agency: Ogilvy NY

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