Slice of Life
IKEA
This back to school season, we showed college students how to create space for themselves at home, in a dorm, or off-campus with the brand's first ever Ghibli-inspired anime shorts.
Role: Concept, Art Direction, Anime fan
Press: Anime News Network, GameRant, Muse At home...
Rita looks for an uninterrupted place to study, avoiding family if she can.
In a dorm...
Jed and Darren have to figure out how to organize their interests and big personalities.
Off-campus...
Luna the cat attempts to secure a nap spot.
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Team
Art Director: Ashley Aviles
Copywriter: Caleb York
Creative Directors: Fanny Josefsson, Sho Matsuzaki
Production: ClubCamping + Hornet
Agency: Ogilvy NY