Britannica is never anyone’s first option for information. Their current design system is outdated and lacks personality. This rebranding and restructuring is meant to bring back their relevancy in the digital age of learning. Full Project Book
Client The Encyclopædia Britannica
Solution Fresh visual rebrand & enhanced learning experience
The new logo fuses together an owl and magnifying glass, two powerful symbols of knowledge. This word mark typeface remains clean throughout.
The logo can be placed over images as well as stand alone. For cropping, the main top half should be clearly visible.
To minimize the clutter on the current website and app, we went for a straight search bar. The background image changes periodically to keep visitors & users engaged with the content.